For many years motorcyclists have known that the most common collision between a motorcycle and another vehicle happens when the motorcyclist has right-of-way and another driver turns into the rider’s path. All the way back in 1977, US researcher Harry Hurt stated:
“the most likely comment of an automobile driver involved in a traffic collision with a motorcycle is that he, or she, did not SEE the motorcycle…”
More than four decades have passed, and we’re still grappling with the problem. In 2011 I created a new presentation called ‘The ‘Science of Being Seen’ which seeks to explain why. Here is the research and background material that underpins the presentation.