For many years motorcyclists have known that the most common collision between a motorcycle and another vehicle happens when the motorcyclist has right-of-way and another driver turns into the rider’s path. All the way back in 1977, US researcher Harry Hurt stated:

“the most likely comment of an automobile driver involved in a traffic collision with a motorcycle is that he, or she, did not SEE the motorcycle…”

More than four decades have passed, and we’re still grappling with the problem. The ‘Science of Being Seen’ seeks to explain why.

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