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For many years motorcyclists have known that the most common collision between a motorcycle and another vehicle happens when the motorcyclist has right-of-way and another driver turns into the rider’s path. All the way back in 1977, US researcher Harry Hurt stated:

“the most likely comment of an automobile driver involved in a traffic collision with a motorcycle is that he, or she, did not SEE the motorcycle…”

More than four decades have passed, and we’re still grappling with the problem. The ‘Science of Being Seen’ seeks to explain why.

Since you’re here, I’ve a small favour to ask. If you feel able to make a small donation to the upkeep and continued development of SOBS, why not buy me a coffee? Each contribution is much appreciated. Each cuppa keeps me awake and writing! Thank you.

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